“Organizing CSR in large companies” research – insider news !

“Organizing CSR in large companies” research – insider news !

Thursday 15th September 2011

With the objective to better understand the challenges of in-house CSR leadership, we launched a 20 min online survey before the summer. Questions encompassed CSR leadership and organizational change, and covered more specifically:

  1. Corporate strategy: how is CSR included in the mission and the vision of the organization, CSR scope, governance, budget, expected return (tangible and intangible), main internal and external stakeholders
  2. Challenges for the organization: engagement, stakeholders demand, industry ranking and role-models
  3. Challenges of the job: skills, experience and education,
  4. Best practices: tips, dos and don’ts, lessons learned (things you would do differently)

We are now within 4 days of closing the survey: 78 CSR leaders participated, of which 52 have filled the survey to the end, and thus qualified to receive the report free of charge.

IT, Retail, Manufacturing, Food, Bank-finance are the most represented sectors so far. Respondents organizations are headquartered at 50% in Europe (France, UK, Denmark mainly), 47% in the US. 20% of the respondents are sponsors belonging to the executive board, 53% are leading CSR at group level, 20% are leading CSR at branch level.

The survey was on invitation only, to confirmed CSR leaders; among participants so far are representatives from Aegon, Alcatel-Lucent, American Eagle, Arcelor Mittal, AXA, Baker Hugues, Best Buy, BMO, BPCE, Bouygues, Campbell Soup, Capgemini, Cardinal Health, Carlsberg, Cisco, Club Med, Coloplast, CSC, Danisco, Dell, EADS, ETAM, GDF Suez, Halliburton, Hewlett Packard, Hitachi, HIS, La Poste, Lowe’s Companies, Macif, Nestle Waters, Nokia, Nokia Siemens, Office Depot , Parker Hannifin, Pepsico, Philips, Raytheon, Sabre Holdings, Samsung, SAP, SC Johnson, SNCF, Sodexo, Steelcase, TE Connectivity, The Coca Cola Company, Tim Hortons, Toyota, Velux, Vivendi.

Responses are of course be treated with absolute confidentiality and will be made anonymous in the report – as you understood, this is not a benchmark, but a research on corporate leadership and organizational change.

We will publish a summarized version of the report in the second half of October; the extensive version will be available to purchase at a 300$/250€ (to be confirmed, still in discussion). Those who did complete the survey will of course receive the extensive report free of charge, ahead of publication.

If you were invited and have not filled the survey yet, or not to the end, don’t miss to complete it before Sunday evening (18th September) as we will start the analysis early next week.

For further news on the survey and to fuel the discussion, we encourage in-company CSR leaders (even if they did not receive the invitation – our list is not exhaustive) may join the LinkedIn group “CSR Execs survey 2011” and everyone amy follow us on Twitter on @CSRexecs.

Any additional question? Reach the research team: CSRsurvey (at) earlystrategies (dot) com, or check Early Strategies Research page.