Speeding the Adoption of Enterprise 2.0 (March 2009)

Cover speeding the adoption

This white paper funded by AT&T can be downloaded for free here.

In this, the second paper in this series, the drivers for Social Networking and Enterprise 2.02 tools are investigated in an attempt to identify what causes some businesses to be so much more successful in their deployment of these solutions than others.

Primary research coupled with anecdotal inputs from some of the corporate pace setters and leaders in this area are combined to produce a new model to describe how Social Networking can be used in a corporate environment and what factors need to be addressed in order to ensure early and rapid success.


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