Trends white paper launched!

The trends white paper worked for AT&T on the “Business impacts of social networking” is just out to their customers. In its final version, after speaking with a bunch of strategic customers who are part from the AT&T EMEA advisory council of customers, we added this 10th prediction:

  • Prediction 10: Social networking may allow increased revenues

I guess we were so focused on the huge changes social networking is bringing to the businesses that we obviously missed this very simplistic view. That said, it’s well placed in the 10th rank !

Find the paper here, on AT&T Networking Exchange.

5 Comments

  1. Alejandro Barros, who runs a consultancy on governments’ IT in Chile, wrote a nice post on our paper here: http://www.alejandrobarros.cl/content/view/323754/Web_2_0_Impacto_de_las_redes_sociales_en_las_empresas.html.

    I read little Spanish so I do appreciate his translation of our 10 predictions and 10 challenges:

    Predicciones

    1. Las empresas van a cambiar la forma como se comunican
    2. Las empresas van a cambiar su visión
    3. Las empresas van a cambiar sus organizaciones
    4. La inteligencia colectiva y la experiencia cliente van a liderar la innovación
    5. El “networking” va a ser la clave para el desarrollo de sus empleados
    6. La movilidad de los empleados va a aumentar
    7. Las empresas deberá modificar las motivación y carrera profesional de sus empleados
    8. Las aplicaciones TI van a mutar incorporando otros elementos
    9. La adopción de estas herramientas se producirá a diferentes ritmos
    10. las redes sociales van a permitir incrementar los ingresos

    Desafíos

    Los desafíos planteados están en las siguientes áreas:

    1. Se debe adoptar nuevas formas de evaluación de proyectos/inversiones (ROI)
    2. Seguridad
    3. Propiedad intelectual
    4. Adopción
    5. Almacenamiento
    6. Interoperabilidad
    7. Velocidad (ciclos de productos y servicios)
    8. Beneficios de las redes sociales no apreciados
    9. Riesgo de perdida de empleados, capital humano
    10. Captura de valor

  2. Some more posts – it’s worth keeping track as these blogs develop information about close topics:
    http://heyjude.wordpress.com/2008/11/19/the-business-impacts-of-social-networking/ with comments on learning online;
    http://bus20ub.blogspot.com/2008/11/business-impacts-of-social-networking.html University of Bedfordshire’s Business 2.0 Blog,
    https://twitter.com/korrejohnson Korrejohnson’s twitter
    http://www.scribd.com/doc/8151247/The-Business-Impacts-of-Social-Networking
    http://social-business.blogspot.com/ (picked up one of our graphics)
    http://mestierediscrivere.splinder.com/archive/2008-11 (though it’s Italian)
    http://www.thisismyurl.com/portfolio/the-business-impact-of-social-networking/
    http://social.biglaughs.org/?p=253
    http://wclstaff.wordpress.com/2008/11/20/business-impacts-of-social-networking/
    http://souterconsulting.eu/2008/11/18/links-for-2008-11-17/
    http://next2friendsblog.com/2008/11/12/social-networking-makes-better-workers/

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